Beschreibung Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist (English Edition). Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.Dive into the science of fascination and learn how to:Increase prices with ideas from poker to Play-DohBuild revenue by learning about the $14 million license plateGet better leads through hypnosis by Sigmund Freud and Steve JobsAttract raving fans by following the cult of pistachio ice creamWhether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
Fascinate, Revised and Updated: How to Make Your Brand ~ Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist / Hogshead, Sally / ISBN: 9780062206480 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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Fascinate: How to Make Your Brand Impossible to Resist ~ Fascinate: How to Make Your Brand Impossible to Resist / Hogshead, Sally / ISBN: 9781504696876 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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Fascinate, Revised and Updated: How to Make Your Brand ~ After enjoying Sally's previous two books, when I heard that she'd updated "Fascinate" and, enticed by the idea that she would make it super easy to get started in around an hour, I bought it and jumped straight in. I'm delighted to say that I was not disappointed. In a bid to get to the juicy practical stuff right away, I took her free online Brand Fascination test first and then went back .
Fascinate: How to Make Your Brand Impossible to Resist by ~ Fascinate book. Read 54 reviews from the world's largest community for readers. A newly revised and updated edition of the influential guide that explore.
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101+ Read Book Fascinate Revised And Updated How To Make ~ Sep 04, 2020 fascinate revised and updated how to make your brand impossible to resist Posted By J. K. RowlingPublishing TEXT ID a730a7be Online PDF Ebook Epub Library 26 2016 publisher harpercollins language english the following isbns are associated with this title isbn 10 0062206486 isbn 13 9780062206480 appropriate for ages all
Fascinate, Revised and Updated - Sally Hogshead - Hardcover ~ Fascinate, Revised and Updated How to Make Your Brand Impossible to Resist. by Sally Hogshead. On Sale: 04/26/2016. Read a Sample Read a Sample Read a Sample Enlarge Book Cover Audio Excerpt. $28.99. Spend $49 and get FREE shipping on HC. Format: Quantity: ; Barnes & Noble; Books-A-Million; IndieBound; Bookshop + See More U.S. & International Retailers. Fascinate, Revised and Updated .
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