Beschreibung Made to Stick: Why some ideas take hold and others come unstuck (English Edition). Why does fake news stick while the truth goes missing?Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria- how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium- how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the projectAs entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights.Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.
Made to Stick: Why some ideas take hold and others come ~ Made to Stick: Why some ideas take hold and others come unstuck (English Edition) eBook: Heath, Chip, Dan Heath: : Kindle-Shop
Download eBook ^ Made to Stick: Why Some Ideas Take Hold ~ [PDF] Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Book Review A whole new electronic book with an all new viewpoint. Of course, it really is enjoy, nonetheless an amazing and interesting literature. Once you begin to read the book, it is extremely difficult to leave it before concluding. (Prof. Colton Nikolaus .
Made to Stick: Why some ideas take hold and others come ~ The book shows you why certain ideas sticks while others don't. It's extremely convincing and provides a few of those "ah-ha!" moments, where what they're saying is obvious, but only after they've said it. The best insight is what they call the 'curse of knowledge'. Every professional suffers from the curse of knowledge. We get too close to a product or service and present it to the market .
Made to Stick: Why Some Ideas Survive and Others Die ~ Some ideas are very “sticky” meaning they are lasting, generative, and convey an important message. A classic example is: “Do onto others as you would have them do onto you.” In Made to Stick, Chip and Dan Heath explain why ideas stick, and provide the reader with a “sticky blueprint.”
Made to Stick: Why Some Ideas Take Hold and Others Come ~ Buy Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck by Heath, Chip, Heath, Dan (ISBN: 9781588365965) from 's Book Store. Everyday low prices and free delivery on eligible orders.
Made to Stick - Heath Brothers Heath Brothers ~ Made to Stick: Why Some Ideas Survive and Others Die “It will join The Tipping Point and Built to Last as a must-read for business people.” – Guy Kawasaki Since its release in 2007, Made to Stick has become popular with managers, marketers, teachers, ministers, entrepreneurs, and others who want to make their ideas stick.
Made To Stick Why Some Ideas Take Hold And Others Come ~ made to stick why some ideas take hold and others come unstuck . come unstuck kindle edition by heath chip dan heath download it once and read it on your kindle device pc phones or tablets use features like bookmarks note taking and highlighting while reading made to stick why some ideas take hold and others come unstuck made to stick why some ideas take hold and others come unstuck english .
Made To Stick Why Some Ideas Take Hold And Others Come ~ made to stick why some ideas take hold and others come unstuck Sep 07, . kostenloser versand fur alle bucher mit versand und verkauf duch some ideas are very sticky meaning they are lasting generative and convey an important message a classic example is do onto others as you would have them do onto you in made to stick chip and dan heath explain why ideas stick and provide the reader .
Make your idea stick by @orsnemes - SlideShare ~ Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by Melbourne Metro's Dumb Ways to Die. With the funny and sticky example by Melbourne Metro's Dumb Ways to Die.
To Sell is Human: : Pink, Daniel H ~ Made to Stick: Why Some Ideas Survive and Others Die Chip Heath. 4,6 von 5 Sternen 1.107. Taschenbuch. 9,39 € Weiter. Es wird kein Kindle Gerät benötigt. Laden Sie eine der kostenlosen Kindle Apps herunter und beginnen Sie, Kindle-Bücher auf Ihrem Smartphone, Tablet und Computer zu lesen. Apple. Android. Windows Phone. Geben Sie Ihre Mobiltelefonnummer ein, um die kostenfreie App zu .