Beschreibung The Shape of Engagement: The Art of Building Enduring Connections with Your Customers, Employees and Communities. "... a must-read for anyone working in any form of engagement ...""I love every model in this book." – B. Joseph Pine II, author of The Experience Economy (Harvard Business Review Press)"Relationships matter. In the early days of Twitter we did all we could to build enduring connections with users — and it worked. This book shows you how to do the same." – Claire Diaz-Ortiz, award-winning author (One Minute Mentoring, Twitter for Good) and Silicon Valley innovator "An excellent, insightful read. This book should sit on the shelf next to your other go-to books for strategic and tactical advice." – Richard Newton, author of The Management Consultant (Financial Times)"…a guide useful for any executive or individual seeking to understand the fundamental elements and importance of engagement" – Bruce Bolger, President of The Enterprise Engagement Alliance***Do you know how to successfully engage with your customers, employees and communities?The answer is probably no. While engagement is one of the biggest buzz words around, and one of the most needed things in our fast changing world, most executives and managers shrug their shoulders in bewilderment as to what it actually is, and how it actually works.But no more.In this short but incisive book, expert consultant and speaker Scott Gould demystifies and breaks down engagement into seven profoundly simple shapes that explain the mysteries behind what makes people form enduring connections with ideas, brands, organisations, and each other.Eight years in the making, and drawing on almost two decades of experience, Scott will reveal to you:What makes engaging companies outperform their unengaging counterparts by 29.9% increase in stock price year on year What's getting in the way of your engagement succeeding, and why trying to "get" people to engage doesn't workWhy a click is NOT engagement, and what the difference is between participation, connection, and interactionWhat the three types of engagement are, and how to tell if they are at work in your organisationWhat the six psychological steps of engagement are, and what strategies to use at each stageWhat truly motivates people to engageHow to operationalise engagement within an enterpriseUsing the experience and insight garnered from working in a broad range of industries as diverse as media and entertainment, aviation, education, local councils, advertising agencies, tourism, national government, digital marketing, youth work, and even from being a church minister, Scott will show you how to put the shapes of engagement into practice, so that you never again scratch your head wondering what to do to engage.This book is a must-read for anyone working in customer engagement, brand engagement, employee engagement, community engagement, and enterprise engagement.Get to ready to learn, once and for all, the shape of engagement.
The Shape of Engagement: The Art of Building Enduring ~ Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Shape of Engagement: The Art of Building Enduring Connections with Your Customers, Employees and Communities.
: The Shape of Engagement: The Art of Building ~ The unique essence of Scott Gould's new book, The Shape of Engagement: The Art of Building Enduring Connections With Your Customers, Employees, and Communities, starts with its definition: "Engagement is the process of making the most of a relationship." Unlike almost books I have read on the subject, Scott looks at the personal and psychological aspects of engagement from the standpoint of .
The Shape of Engagement: The Art of Building Enduring ~ Buy The Shape of Engagement: The Art of Building Enduring Connections with Your Customers, Employees and Communities by Gould, Scott, Pine II, B. Joseph (ISBN: 9781976095153) from 's Book Store. Everyday low prices and free delivery on eligible orders.
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The Shape of Engagement / Scott Gould ~ There are perhaps as few concepts as important but as misunderstood as engagement: 75% of leaders have no engagement plan or strategy even though 90% say engagement impacts on business success. It is finally, in this incisive and timely book, that Scott Gould unveils the shape of engagement through seven frameworks, each one giving powerful insight into how to build meaningful relationships .
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Creative community engagement case studies - Eden Project ~ Weâve also taken these techniques out into neighbourhoods, to shape a series of community engagement events. Using fun and inspiring techniques such as art, music, storytelling, humour and hands-on practical activities, has proved a fantastic way to involve people in influencing the future of where they live.
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10 Reasons Employee Engagement Matters / HuffPost ~ When your employees are so emotionally invested in your company that theyâll do everything in their power to help it succeed, youâve achieved the illustrious âemployee engagement.â But how important is it to contributing to your success? In a word, very. Letâs just say your companyâs productivity, customer happiness, and even .
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What is Community Engagement? - Bang The Table ~ On a manifest level, traditional and digital engagement, or what we call digital-first engagement, implies the way we engage communities.Traditional, âin personâ or what is commonly called âface to faceâ community engagement can take the form of citizenâs juries, citizenâs assemblies or public meetings and consultations, for instance. . These connect people and build relationships .
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The Impact of Globalization on - Your Business ~ The Impact of Globalization on Communication Skills Development. Communication skills development has always been an important factor of success in business, but the influence of globalization and cross-cultural interaction in recent decades has impacted the types of communication skills needed in dramatic ways. No .
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