Beschreibung The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value. How did global gaming company Electronic Arts go from being named ÂWorst Company in America to clearing a billion dollars in profit?They discovered a simple truthÂand acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers.In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton InteractiveÂs executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to:Develop a customer-centric strategy for your organizationUnderstand the right way to think about customer lifetime value (CLV)Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneityFoster a culture that sustains customer centricity, and also understand the link between CLV and market valuationUnderstand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provideFaderÂs first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.ALSO AVAILABLE: Peter FaderÂs Customer Centricity offers an introduction to the subject. The Customer Centricity Playbook shows customer centricity converts where to get started. ÂA fantastic 360-degree analysis of how companies become truly customer-centric . Required reading.ÂÂNeil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, GoogleÂA must-read. ÂAimee Johnson, Senior Vice President, Digital Customer Experience, StarbucksÂFundamental insights to point organizations of any size in the right direction. ÂRob Markey, Partner, Bain & Company, Inc., and coauthor, The Ultimate Question 2.0ÂRequired reading for leadership teams, as well as marketing and sales executives. ÂMatthew Derella, Global Vice President, Revenue and Content Partnerships, TwitterÂIf you struggle with customer engagement or are ready to better acquaint yourself with your customers, Peter Fader and Sarah Toms new book The Customer Centricity Playbook is a must-read. ÂJacqueline Parkes, Chief Marketing Officer and EVP, Digital Studios, MTV, VH1 & LogoÂPeter Fader and Sarah Toms offer transformative insights that light the path for business leaders. ÂSusan Johnson, Chief Marketing Officer, SunTrust BanksÂEssential reading for those who aspire to market leadership, regardless of industry. ÂJoshua Kanter, Chief Marketing Officer, PetSmartÂI read The Customer Centricity Playbook by Peter Fader and Sarah Toms in a single sitting. ÂRobbie Kellman Baxter, Consultant, Peninsula Strategies, and Author, The Membership Economy
The Customer Centricity Playbook: Implement a Winning ~ The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value / Fader, Peter, Toms, Sarah E. / ISBN: 9781613630907 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
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The Customer Centricity Playbook : Implement a Winning ~ The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value / Peter Fader and Sarah Toms. Author/Creator: Fader, Peter S. author. Publication: Philadelphia, PA : Wharton Digital Press, [2018] Format/Description: Book 1 online resource (87 pages) Subjects: Customer relations -- Management. Strategic planning .
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The Customer Centricity Playbook - Wharton School Press ~ The Customer Centricity Playbook Ebook Bundle $13.98 / View Bundle . Share This Story. The Customer Centricity Playbook Implement a Winning Strategy Driven by Customer Lifetime Value Peter Fader and Sarah Toms. 2019 BEST BUSINESS BOOK, Digital BooK Awards 2019 Axiom Business Book Award Winner. Featured in Forbes, NPRâs Marketplace, and a Google Talk, The Customer Centricity Playbook offers .
The Customer Centricity Playbook: Implement a Winning ~ : The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value (9781613630907): Fader, Peter, Toms, Sarah E.: Books
[Read] The Customer Centricity Playbook: Implement a ~ In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.ALSO AVAILABLE: Peter Fader?s Customer Centricity offers an introduction to the subject. The Customer Centricity Playbook shows customer centricity converts where to get started. ?A fantastic 360 .
The Customer Centricity Playbook - Executive Programs ~ Ebook ISBN: 978-1-61363-091-4 Paperback ISBN: 978-1-61363-090-7 576-76380_ch00_5P.indd 4 9/25/18 12:48 PM. Preface vii Introduction ix Chapter 1: Setting a Strategic Course to Maximize Customer Value 1 Chapter 2: Customer Acquisition and Growing Your Best Customer Base 19 Chapter 3: Using Customer Centricity to Tune Retention and Development Tactics 37 Chapter 4: CRMâs Place in Creating a .
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The Customer Centricity Playbook: Implement a Winning ~ The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value: Fader, Peter, Toms, Sarah E.: 9781613630907: Books - .ca
The Customer Centricity Playbook: Implement a Winning ~ Fader?s first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.
The Customer Centricity Playbook: Implement a Winning ~ The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value (English Edition) eBook: Fader, Peter, Toms, Sarah E.: : Tienda Kindle
The Customer Centricity Playbook : Implement a Winning ~ The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value (ebook) By Administrator / 12 March 2019. Featured image for blog post 1069319 . Authors: Peter Fader and Sarah E. Toms How did global gaming company Electronic Arts go from being named âWorst Company in Americaâ to clearing a billion dollars in profit? They discovered a simple truthâand .
The Customer Centricity Playbook : Implement a Winning ~ The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value. [Peter S Fader; Sarah E Toms] . EBook\/a> ; \n schema:datePublished\/a> \" 2018\/span>\" ; \n schema: description\/a> \" Setting a Strategic Course to Maximize Customer Value -- Customer Acquisition and Growing Your Best Customer Base -- Using Customer .