Beschreibung Driving Honda: Inside the World's Most Innovative Car Company. Since its birth as a motorcycle company in 1949, Honda has steadily grown into one of the world’s largest automakers and engine manufacturers, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot?According to Jeffrey Rothfeder, what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity, experimentation over Six Sigma–driven efficiency, and unyielding cynicism toward the status quo and whatever is assumed to be the truth. Those are just a few of the ideas that the company’s colorful founder Soichiro Honda embedded in the DNA of his start-up sixty-five years ago.As the first journalist allowed behind Honda’s infamously private doors, Rothfeder interviewed dozens of executives, engineers, and frontline employees about Honda’s management practices and global strategy. He shows how the company developed and maintained its unmatched culture of innovation, resilience, and flexibility—and how it exported that culture to other countries that are strikingly different from Japan, establishing locally controlled operations in each region where it lays down roots.
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International, Multinational or Transnational? The Choice ~ âIt sets up an autonomous subsidiary operation wherever it goes,â financial journalist Jeffrey Rothfeder, author of Driving Honda: Inside the Worldâs Most Innovative Car Company, told The Washington Post in 2014. âSo, Honda China, Honda of North America, Honda Europe are each independent. Theyâre run by local people, so Honda China is led by Chinese people. They get input from Japan. Quickly, theyâre running on their own and developing cars and designs for the local market.â
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Honda SWOT analysis - Strategic Management Insight ~ Honda Motor Company (further Honda or Company) is a Japanese motorcycle, automobile, aircraft and engine manufacture. The Company was founded in 1948 by Soichiro Honda, as an automotive parts manufacturer. Honda later moved to manufacturing motorcycles and has become the worldâs largest motorcycles manufacturer in 1959. [2]
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