Beschreibung Insanely Simple: The Obsession That Drives Apple's Success. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012. As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac. This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.
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Insanely Simple: The Obsession That Drives Apple's Success ~ Insanely Simple: The Obsession That Drives Apple's Success - Kindle edition by Segall, Ken. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Insanely Simple: The Obsession That Drives Apple's Success.
Insanely Simple: The Obsession That Drives Appleâs Success ~ Ken Segall: Insanely Simple: The Obsession That Drives Appleâs Success . Download PDF MOBi EPUB Kindle. Description. Editorial Reviews From Booklist Segall worked with Steve Jobs for 12 years, as creative director at Apple and NeXT Computer, and also spent time as agency global creative director at Dell, IBM, Intel, and BMW.
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âInsanely Simple on Apple Books ~ Insanely Simple The Obsession That Drives Apple's Success. Ken Segall. 4.3, 423 Ratings ; $11.99; $11.99; Publisher Description. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isnât just a design principle at Appleâitâs a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies .
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Insanely Simple: The Obsession That Drives Apple's Success ~ Insanely Simple: The Obsession That Drives Apple's Success: Segall, Ken: 8601234587286: Books - .ca . Get your Kindle here, or download a FREE Kindle Reading App. Product details. Paperback: 256 pages; Publisher: Portfolio; Reprint edition (April 30 2013) Language: English; ISBN-10: 1591846218; ISBN-13: 978-1591846215; Product Dimensions: 14 x 1.8 x 21.3 cm Shipping Weight: 222 g .
âInsanely Simple en Apple Books ~ Insanely Simple The Obsession That Drives Apple's Success. Ken Segall. 4.3, 423 valoraciones ; $11.99; $11.99; DescripciĂłn de la editorial. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isnât just a design principle at Appleâitâs a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other .
âInsanely Simple sur Apple Books ~ Insanely Simple The Obsession That Drives Apple's Success. Ken Segall . 4.0, 9 notes; 9,49 ⏠9,49 ⏠Description de lâĂ©diteur 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a .