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    Made to Stick: Why Some Ideas Survive and Others Die

    Beschreibung Made to Stick: Why Some Ideas Survive and Others Die. NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era.   Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”  In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.   Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.



    Buch Made to Stick: Why Some Ideas Survive and Others Die PDF ePub

    Made to Stick: Why Some Ideas Survive and Others Die ~ Made to Stick: Why Some Ideas Survive and Others Die / Heath, Chip, Heath, Dan / ISBN: 8601410083830 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .

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    Made to Stick: Why Some Ideas Survive and Others Die ~ Some ideas are very “sticky” meaning they are lasting, generative, and convey an important message. A classic example is: “Do onto others as you would have them do onto you.” In Made to Stick, Chip and Dan Heath explain why ideas stick, and provide the reader with a “sticky blueprint.”

    Made to Stick: Why some ideas survive and others die J ~ Made to Stick: Why some ideas survive and others die by Chip Heath and Dan Heath (Random House, 2007) he main problem is the "Curse of Knowledge": The person sharing the idea has all sorts of insider information that others don’t, so they have already framed the problem and understand its relevance. A single example illustrates the essence of the problem: One study tested a "tapper and .

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    Made to Stick - Heath Brothers Heath Brothers ~ Made to Stick: Why Some Ideas Survive and Others Die “It will join The Tipping Point and Built to Last as a must-read for business people.” – Guy Kawasaki. Since its release in 2007, Made to Stick has become popular with managers, marketers, teachers, ministers, entrepreneurs, and others who want to make their ideas stick. It’s been translated into Arabic, Bulgarian, Croatian, Dutch, and 25 other languages. Made to Stick made the New York Times and Wall Street Journal bestseller .

    MADE to STICK SUCCESs Model - Heath Brothers ~ made of?) Before your message can stick, your audience has to want it. To be concrete, use sensory language. (Think Aesop’s fables.) Paint a mental picture. (“A man on the moon
”) Remember the Velcro theory of memory—try to hook into multiple types of memory. Ideas can get credibility from outside (authorities or anti-authorities)

    Made to Stick: Why Some Ideas Survive and Others Die by ~ The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the SUCCESS methodology. For an idea to stick, for it to be useful and lasting, it's got to make the audience:

    Made to Stick: Why Some Ideas Survive and Others Die ~ Made to Stick: Why Some Ideas Survive and Others Die / Heath, Chip, Heath, Dan / ISBN: 9780812982008 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .

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    Made to Stick: Why Some Ideas Survive and Others Die by ~ Made to Stick: Why Some Ideas Survive and Others Die 336. by Chip Heath, Dan Heath. Hardcover $ 24.49 $27.00 Save 9% Current price is $24.49, Original price is $27. You Save 9%. Hardcover. $24.49. NOOK Book. $9.99. Audio CD. $29.95. View All Available Formats & Editions. Ship This Item — Qualifies for Free Shipping Buy Online, Pick up in Store Check Availability at Nearby Stores. Sign in to .

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    Made to Stick: Why Some Ideas Survive and Others Die ~ Made to Stick: Why Some Ideas Survive and Others Die. Book Summary, Creativity. D o you ever have the impression that no one takes your ideas seriously? Why is it so difficult to get our great ideas across while urban legends and conspiracy theories circulate so effortlessly? It turns out these ideas and stories — the ones that spread like wildfire — all share some identical common .

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    Made to Stick - Wikipedia ~ Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting.

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