Beschreibung Nagle, T: Strategy and Tactics of Pricing. The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from: Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies," which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers. A completely rewritten chapter on "Creating a Strategic Pricing Capability," which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations. In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today. Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor's manual, including exercises, mini-cases, and examination questions. The authors also provide a link to Deloitte's Polaris analytical pricing software, helping students put theory into practice by exploring real-world scenarios.
The Strategy and Tactics of Pricing: : Nagle ~ The Strategy and Tactics of Pricing / Nagle, Thomas / ISBN: 9780136690603 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
The Strategy and Tactics of Pricing: A Guide to Growing ~ Since the first edition in 1987, Tom Nagel's "The Strategy and Tactics of Pricing" has been the standard pricing text and an indispensable guide to value-oriented pricing for students and practitioners alike. All the major pricing topics are expertly covered with a good balace between theory and practice. As one very interested in this important topic and about to publish his own pricing book, I can highly recommend this work as there is nothing comparable on the market today.
The Strategy and Tactics of Pricing: A Guide to Growing ~ The Strategy and Tactics of Pricing: A Guide to Growing More Profitably / Nagle, Thomas T. (Deloitte Consulting, USA), Muller, Georg (Deloitte Consulting, USA) / ISBN: 9781138737518 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
The Strategy and Tactics of Pricing: A Guide to Profitable ~ The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making / Nagle, Thomas T., Holden, Reed K. / ISBN: 9780136690603 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
[PDF] the strategy and tactics of pricing eBook ~ by Thomas T. Nagle, The Strategy And Tactics Of Pricing Book available in PDF, EPUB, Mobi Format. Download The Strategy And Tactics Of Pricing books, For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically .
The Strategy and Tactics of Pricing / Thomas T. Nagle ~ The Strategy and Tactics of Pricing / Thomas T. Nagle & Georg MГјller / download / B–OK. Download books for free. Find books
Pdf The Strategy And Tactics Of Pricing A Guide To Growing ~ Download The Strategy and Tactics of Pricing: . About the Author Thomas T. Nagle is a Senior Advisor in the Pricing and Profitability Management practice at Deloitte Consulting, USA. For over 30 years, he has developed many of the analytical tools for strategic pricing and profit improvement. Georg Müller is a Managing Director in the Pricing and Profitability Management practice at .
The Strategy and Tactics of Pricing (6th ed.) ~ The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (6th ed.) by Thomas T. Nagle. The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value .
The Strategy and Tactics of Pricing, 5th Edition [Book] ~ For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage … - Selection from The Strategy and Tactics of Pricing, 5th Edition [Book]
The Strategy and Tactics of Pricing: A Guide to Profitable ~ Written with great clarity, "The Strategy and Tactics of Pricing" is a phenomenal book. It begins with an explanation of strategic pricing, and proceeds to cover competition in the market place, segmentation of buyers, pricing and the marketing mix for industrial and consumer goods, as well as the psychology of pricing. Also covered are models for determining price sensitivity, implications of sales staff price setting and negotiation, and finally, legal aspects of pricing.
THE STRATEGY AND TACTICS OF PRICING - GBV ~ THE STRATEGY AND TACTICS OF PRICING A GUIDE TO GROWING MORE PROFITABLY Thomas T. Nagle Monitor Group John E. Hogan Monitor Group Joseph Zale Monitor Group Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo. CONTENTS Preface 8 .
The strategy and tactics of pricing : a guide to ~ book The strategy and tactics of pricing : a guide to profitable decision making Thomas T Nagle, Reed K Holden Published in 2002 in Upper Saddle River NJ) by Prentice-Hall
(PDF) Pricing Strategy - ResearchGate ~ Pricing strategy is the policy a firm adopts to determine what it will charge for its products and services. Strategic approaches fall broadly into the three categories of cost-based pricing .
The Strategy and Tactics of Pricing / Taylor & Francis Group ~ The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.
Download The Strategy and Tactics of Pricing : A Guide to ~ Download Now. Description. The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition .
The Strategy and Tactics of Pricing von Thomas T. Nagle ~ Jetzt online bestellen! Heimlieferung oder in Filiale: The Strategy and Tactics of Pricing A Guide to Growing More Profitably von Thomas T. Nagle, Georg Muller / Orell Füssli: Der Buchhändler Ihres Vertrauens
The Strategy and Tactics of Pricing (5th Edition): Nagle ~ The Strategy and Tactics of Pricing (5th Edition): Nagle, Thomas T., Hogan, John, Zale, Joseph: 9780136106814: Books - .ca . Get your Kindle here, or download a FREE Kindle Reading App. Product details. Hardcover : 352 pages; ISBN-10 : 0136106811; ISBN-13 : 978-0136106814; Product Dimensions : 17.02 x 2.79 x 23.37 cm; Item Weight : 630 g; Publisher : Routledge (March 2 2010) Language .
swissbib : The strategy and tactics of pricing / Thomas T ~ The strategy and tactics of pricing a guide to growing more profitably. Gespeichert in: Verfasser / Beitragende:
: The Strategy and Tactics of Pricing: A Guide ~ The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.
The Strategy and Tactics of Pricing: A Guide to Growing ~ Pricing decisions require all parts of the company to come together and agree on a pricing strategy, which is why it is so hard (especially since the discussion might reveal that you didn't even agree on the general business strategy). In a a real-life pricing discussion with the sales, engineering, and finance people in the same room, you need a solid frame work to gain a consensus. This book .
: The Strategy and Tactics of Pricing: A guide ~ Thomas T. Nagle is a Senior Advisor in the Pricing and Profitability Management practice at Deloitte Consulting, USA. For over 30 years, he has developed many of the analytical tools for strategic pricing and profit improvement. Georg Müller is a Managing Director in the Pricing and Profitability Management practice at Deloitte Consulting, USA. He focuses on driving top-line margin .