Beschreibung Brief: Make a Bigger Impact by Saying Less. Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.* Details the B.R.I.E.F. approach to distilling your message into a brief presentation* Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise messageLong story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
Brief: Make a Bigger Impact by Saying Less / The Brief Lab ~ BRIEF: Make a Bigger Impact by Saying Less. Become a lean communicator. The only way to survive in business today is to be a lean communicator. Buried in information and barraged by non-stop interruptions, executives don’t have time to waste. So, throw them a lifeline and be brief. In his book with Wiley & Sons, Joe McCormack tackles the impact of brevity in business. And related Brief Lab .
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Brief: Make a Bigger Impact by Saying Less / Wiley ~ Brief: Make a Bigger Impact by Saying Less. Joseph McCormack. ISBN: 978-1-118-70528-5 January 2014 256 Pages. E-Book. Starting at just $15.99. Print. Starting at just $24.00. E-Book. $15.99. Hardcover. $24.00 . Read an Excerpt Chapter 01 (PDF) Index (PDF) Table of Contents (PDF) Download Product Flyer Download Product Flyer. Download Product Flyer is to download PDF in new tab. This is a dummy .
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Brief: Make a Bigger Impact by Saying Less: McCormack ~ Brief is a step-by-step approach to getting to the point quickly and ensuring that your message is delivered with maximum impact. With real-world case studies and illustrative examples of messaging successes - and failures - author and senior marketing executive Joseph McCormack provides an easy-to-follow framework for communicating more effectively and efficiently.
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03/11/14 Brief: Make a Bigger Impact by Saying Less - Joe ~ Segments 1 and 2 Joe McCormack, Author of “Brief” and Founder of The Sheffield Company, discusses marketing, messaging and effective communication. www.thebrieflab and www.sheffieldcompany Segments 3 and 4 Gabie Boko, VP of Marketing for Sage North America, discusses how International Women’s Day, should remind us to make inclusion routine, as well as sharing how Sage and […]
An Elite Communication Standard / The Brief Lab ~ BRIEF Remote Workforce Communications Course – How to tele-communicate efficiently The big connectivity shift With continued uncertainty around COVID-19, companies are embracing travel bans and unprecedented work-from-home policies. IT teams are scrambling. But with cameras on every device and cloud access to most platforms, it’s not the technology or connectivity that worries me. […]
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