Beschreibung Scramble: How agile strategy can build epic brands in record time. Marty Neumeier, author of The Brand Gap and other business bestsellers, has written a book that leaps off the shelf—right into your pounding heart. One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what?The powerful tools at the center of the story are the five Qs of strategy and the five Ps of design thinking. These make up the basic principles of agile strategy—a faster, more collaborative approach to building a brand. Whether you’re a CEO, strategist, marketer, manager, designer, writer, researcher, or consultant, you’ll find familiar challenges and recognizable faces here. You’ll also discover the ability to see business in a new light—not as a static set of requirements, but as a living entity that responds to passion, purpose, and creative collaboration. Scramble is that rare book that everyone on your team will eagerly read, discuss, and put into action.BONUS GUIDE: At the back of Kindle and paperback versions is a concise guide for applying the agile strategy principles in the story. Audiobook listeners can download the guide as a PDF.
Scramble: How agile strategy can build epic brands in ~ Scramble: How agile strategy can build epic brands in record time / Neumeier, Marty / ISBN: 9780997410273 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
[PDF] [EPUB] Scramble: Free Preview: How agile strategy ~ Download Book "Scramble: Free Preview: How agile strategy can build epic brands in record time" by Author "Marty Neumeier" in [PDF] [EPUB]. Original Title ISBN "B07HM1HVCQ" published on "--". Get Full eBook File name "Scramble__How_agile_strategy_can_build_epi_-_Marty_Neumeier.pdf .epub" Format Complete Free. Genres: "Business, Design, Nonfiction".
Scramble: How agile strategy can build epic brands in ~ Scramble: How agile strategy can build epic brands in record time (English Edition) eBook: Marty Neumeier: : Kindle-Shop
SCRAMBLE â MARTY NEUMEIER ~ How agile strategy can build epic brands in record time Scramble book preview One rainy night in December, young CEO David Stone is inexplicably called back to the office.
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: The Designful Company: How to Build a Culture ~ Scramble: How agile strategy can build epic brands in record time Marty Neumeier. 4.6 out of 5 stars 73. Paperback. $17.95 . Metaskills: Five Talents for the Future of Work Marty Neumeier. 4.8 out of 5 stars 18. Paperback. $19.95. Next. Customers who bought this item also bought. Page 1 of 1 Start over Page 1 of 1 . This shopping feature will continue to load items when the Enter key is .
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