Beschreibung New Product Forecasting: An Applied Approach. Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.
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Business Forecasting: A Practical Approach, Second Edition ~ applied in this new era. Business Forecasting: A Practical Approach, Second Edition is intended as an applied text for students and practitioners of forecasting who have some background in economics and statistics. The presentation is conceptual in nature with emphasis on rationale, application, and interpretation of the most commonly used forecasting techniques. The goal of this book is to .
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Buy Forecasting: Methods and Applications, 3ed Book Online ~ Known from its last editions as the "Bible of Forecasting", the third edition of this authoritative text has adopted a new approach-one that is as new as the latest trends in the field: "Explaining the past is not adequate for predicting the future". In other words, accurate forecasting requires more than just the fitting of models to historical data. Inside, readers will find the latest .
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1.4 Forecasting data and methods / Forecasting: Principles ~ 1.4 Forecasting data and methods. The appropriate forecasting methods depend largely on what data are available. If there are no data available, or if the data available are not relevant to the forecasts, then qualitative forecasting methods must be used. These methods are not purely guesswork—there are well-developed structured approaches to obtaining good forecasts without using historical .
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1.1 What can be forecast? / Forecasting: Principles and ~ Forecasting methods can be simple, such as using the most recent observation as a forecast (which is called the naïve method), or highly complex, such as neural nets and econometric systems of simultaneous equations. Sometimes, there will be no data available at all. For example, we may wish to forecast the sales of a new product in its first year, but there are obviously no data to work with .