Beschreibung The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity). Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brands (luxury, corporate and retail), international examples, and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka. Explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.
(PDF) The New Strategic Brand Management - Jean Noel ~ The New Strategic Brand Management - Jean Noel Kapferer [PDF]
The New Strategic Brand Management Advanced Insights And ~ The New Strategic Brand Management Advanced Insights And Strategic Thinking New Strategic Brand Management Creating Sustaining Brand Equity Author: learncabg.ctsnet-Antje Winkel-2020-09-22-23-53-30 Subject: The New Strategic Brand Management Advanced Insights And Strategic Thinking New Strategic Brand Management Creating Sustaining Brand Equity Keywords: The New Strategic Brand Management .
The New Strategic Brand Management Advanced insights and ~ The New Strategic Brand Management Advanced insights and strategic thinking Jean-Noel Kapferer KoganPage LONDON PHILADELPHIA NEW DELHI . CONTENTS List of figures xi List of tables xv Preface to the fifth edition xvii Introduction: Building the brand when the clients are empowered 1 PART ONE Why is branding so strategic? 5 01 Brand equity in question 7 What is a brand 7? How brand definitions .
The New Strategic Brand Management Advanced Insights And ~ The New Strategic Brand Management Advanced Insights And Strategic Thinking New Strategic Brand Management Creating Sustaining Brand Equity Author: gallery.ctsnet-Leah Blau-2020-10-04-11-29-56 Subject: The New Strategic Brand Management Advanced Insights And Strategic Thinking New Strategic Brand Management Creating Sustaining Brand Equity
The New Strategic Brand Management Advanced Insights And ~ The New Strategic Brand Management: Creating and . The New Strategic Brand Management: Advanced Insights and Strategic Thinking Search streaming video, audio, and text content for academic, public, and K-12 institutions. Alexander Street is an imprint of ProQuest
The New Strategic Brand Management Advanced Insights And ~ The New Strategic Brand Management: Creating and . The New Strategic Brand Management: Advanced Insights and Strategic Thinking. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka, plus models and frameworks .
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The New Strategic Brand Management - Kogan Page ~ The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself.
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Strategic management - Wikipedia ~ Strategic thinking involves the generation and application of unique business insights to opportunities intended to create competitive advantage for a firm or organization. It involves challenging the assumptions underlying the organization's strategy and value proposition. Mintzberg wrote in 1994 that it is more about synthesis (i.e., "connecting the dots") than analysis (i.e., "finding the .
Strategic Management ~ Strategic management / Colin White. p. cm. Includes bibliographical references and index. ISBN 1–4039–0400–6 (pbk.) 1. Strategic planning. I. Title. HD30.28.W447 2004 658.4’012—dc22 2003062091 Editing and origination by Aardvark Editorial, Mendham, Suffolk 10987654321 13 12 11 10 09 08 07 06 05 04 Printed and bound in China. v Brief contents Prologue xxi Part I Introducing Strategic .
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The new strategic brand management : creating and ~ The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. ISBN: 9780749450854 Author: Kapferer, Jean-Noël viaf Edition: 4th ed. Publisher: London : Kogan Page, 2008. Description: XV, 560 p. Subject: Brand name products Management. (source)lcsh
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Umbrella brand - Wikipedia ~ Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols etc.