Beschreibung Eat Their Lunch: Winning Customers Away from Your Competition. The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing.Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent?It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like: • ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution. • understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns. • developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence.Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.
Eat Their Lunch: Winning Customers Away from Your ~ With a book title like Eat Their Lunch you might get the impression that it is about attacking your competition, but that couldnât be further from the truth. Your intention is to better serve customers that are not getting what they really want or need. We win new customers by genuinely creating greater value than the competition. And, as weâll see, thereâs a lot more to that then just .
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Eat Their Lunch: Winning Customers Away from Your ~ With a book title like Eat Their Lunch you might get the impression that it is about attacking your competition, but that couldnât be further from the truth. Your intention is to better serve customers that are not getting what they really want or need. We win new customers by genuinely creating greater value than the competition. And, as weâll see, thereâs a lot more to that then just .
Eat Their Lunch: Anthony Iannarino on Winning Customers ~ Eat Their Lunch: Anthony Iannarino on Winning Customers Away from Your Competition. by mktgovercoffee / Apr 18, 2019 / Podcast. In this Marketing Over Coffee: Learn about what marketing needs from sales, how to be an advisor, the 52% SME and more! Direct Link to File. Brought to you by our sponsors LinkedIn and Swoogo. The book: Eat Their Lunch. Whatâs the mindset and business accumen .
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: Customer reviews: Eat Their Lunch: Winning ~ I just finished up 'Eat Their Lunch, Winning Customers Away From Your Competition', great book on this subject and really the only book I've seen that is primarily about this subject. The content Anthony puts in this book is pure gold when it comes to displacing a vendor that has been working with your prospective customer for many years.
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Eat Their Lunch: Winning Customers Away from Your ~ Stream and download audiobooks to your computer, tablet and iOS and Android devices. Jul 10, 2020 - Listen Free to Eat Their Lunch: Winning Customers Away from Your Competition audiobook by Anthony Iannarino with a 30 Day Free Trial!
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