Beschreibung The Price Advantage (Wiley Finance Editions). A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution.* Explores the fundamental role of pricing infrastructure in achieving the price advantage* Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, "razor/razor blades" pricing, and tiered products and services pricing* Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.
Wiley Finance Editions: The Price Advantage ebook ~ eBook Shop: Wiley Finance Editions: The Price Advantage von Craig C. Zawada als Download. Jetzt eBook herunterladen & mit Ihrem Tablet oder eBook Reader lesen.
The Price Advantage (eBook, PDF) von Walter L. Baker ~ The Price Advantage (eBook, ePUB) . the Second Edition of The Price Advantage isa practical pricing guide for the executive or pricing practitionerwho wants to identify, capture, and sustain substantial pricinggains in their business. Pricing is by far the most powerful profit lever that managerscan influence. Yet few companies approach pricing in a way thatfully capitalizes on its value .
The Price Advantage / Wiley Online Books ~ This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical .
The Price Advantage (Wiley Finance Book 535) 2nd Edition ~ The Price Advantage (Wiley Finance Book 535) - Kindle edition by Baker, Walter L., Marn, Michael V., Zawada, Craig C.. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Price Advantage (Wiley Finance Book 535).
Editions of The Price Advantage by Michael V. Marn ~ Editions for The Price Advantage: 0471466697 (Hardcover published in 2004), 5961400905 (Hardcover published in 2004), (Hardcover), 0470353120 (ebook publ.
The Price Advantage by Michael V. Marn - Goodreads ~ The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues.
The Price Advantage, 2nd Edition / Wiley ~ A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.
The Price Advantage 2nd Edition - ~ "The Price Advantage is very straightforward and direct, with concise and easily applied coverage of each and every topic." ―David J. Reibstein, Marketing Professor, The Wharton School. The Second Edition of The Price Advantage, written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing .
The Price Advantage, Second Edition / Marketing & Sales ~ John Wiley & Sons, 2010 / Walter Baker, Michael Marn, and Craig Zawada . The second edition of The Price Advantage, written by three experts at McKinsey, is based on in-depth, firsthand experience with hundreds of companies, as well as significant investments in new pricing research. This book is designed to be a comprehensive guide for managers through the maze of pricing issues with an .
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Eric V. Roegner (Author of The Price Advantage) ~ Price Advantage (Wiley Finance (Workbooks)) by. Michael V. Marn, Eric V. Roegner, Craig C. Zawada. 3.25 avg rating — 8 ratings — published 2004 — 6 editions. Want to Read saving… Want to Read; Currently Reading .
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