Beschreibung International Strategic Marketing: A European Perspective. As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include:marketing information systemsmarketing researchproduct developmentpricing issuesinternational promotiondistribution channels.With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178
International Strategic Marketing: A European Perspective ~ International Strategic Marketing: A European Perspective / J.B. Mccall, Marilyn Stone / ISBN: 9780415314176 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
International Strategic Marketing: A European Perspective ~ International Strategic Marketing: A European Perspective / McCall, J.B., Stone, Marilyn / ISBN: 9780415314169 / Kostenloser Versand für alle Bücher mit Versand und .
International Strategic Marketing: A European Perspective ~ International Strategic Marketing: A European Perspective - Ebook written by J.B. McCall, Marilyn Stone. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read International Strategic Marketing: A European Perspective.
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International Strategic Marketing: A European Perspective ~ J.B. McCall, Marilyn Stone "International Strategic Marketing: A European Perspective" Routledge / 2004-04-15 / ISBN: 0415314178 / 432 pages / PDF / 1 MB A new leading textbook on international marketing, this comprehensive text provides an in-depth appreciation of the theory and practice of its subject from a European perspective, while considering the role of Europe within global marketing.
International Strategic Marketing: A European Perspective ~ International Strategic Marketing: A European Perspective Routledge / 2004-04-15 / ISBN: 0415314178 / 432 pages / PDF / 1 MB A new leading textbook on international marketing, this comprehensive text provides an in-depth appreciation of the theory and practice of its subject from a European perspective, while considering the role of Europe within global marketing.
International Strategic Marketing: A European Perspective ~ International Strategic Marketing: A European Perspective: McCall, J.B., Stone, Marilyn: .sg: Books
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Editions of International Strategic Marketing: A European ~ Editions for International Strategic Marketing: A European Perspective: 0415314178 (Paperback published in 2004), 0203499522 (ebook published in 2004), 1.
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