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STRATEGIC MANAGEMENT ~ fundamental decisions about the future direction of a firm â its purpose, its resources and how it interacts with the environment in which it operates. Every aspect of the organisation plays a role in strategy â its people, its finances, its production methods, its customers and so on. Strategic management can be described as the identification of the purpose of the organisation and the .
FUNDAMENTALS OF STRATEGY - gbv ~ FUNDAMENTALS OF STRATEGY Gerry Johnson Kevan Scholes Sheffield Hallam University Richard Whittington Said Business School, University of Oxford Prentice Hall FINANCIAL TIMES An imprint of Pearson Education Harlow, England ⢠London ⢠New York ⢠Boston ⢠San Francisco -Toronto Sydney ⢠Tokyo ⢠Singapore ⢠Hong Kong ⢠Seoul ⢠Taipei ⢠New Delhi Cape Town ⢠Madrid ⢠Mexico .
Fundamentals of Strategic Management ~ chapter 1 Fundamentals of Strategic Management 3 Consider the strategic management process at a fast-food restaurant chain. At any given time, top managers are likely assessing changes in consumer taste preferences and food prep - aration, analyzing the activities of competitors, working to overcome firm weaknesses, con - trolling remnants of a strategy implemented several years ago .
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