Beschreibung If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth (Columbia Business School Publishing). Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms.In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices:-What should be the overarching purpose of your business?-Do you really know what your strategy is?-Is there such a thing as a bad industry?-Where do great ideas come from and how do I find them?-What makes products meaningfully different?-What makes and breaks great brands?-How and when should I disrupt my own company?-What are the imperatives to achieving long-term profitable growth?Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.
If You're in a Dogfight, Become a Cat! / Columbia ~ If You're in a Dogfight, Become a Cat! Strategies for Long-Term Growth. Leonard Sherman . Columbia Business School Publishing. Share. Pub Date: May 2020. ISBN: 9780231174831. 360 Pages. Format: Paperback. List Price: $24.95 ÂŁ22.00. Add To Cart. Shipping Options. Add To Cart Add To Cart. Purchasing options are not available in this country. Pub Date: January 2017. ISBN: 9780231174824. 360 .
If You're in a Dogfight, Become a Cat!: Strategies for ~ InIf You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?
: If You're in a Dogfight, Become a Cat ~ In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?
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If Youre In A Dogfight Become A Cat Strategies For Long ~ If Youre In A Dogfight Become A Cat Strategies For Long Term Growth Columbia Business School Publishing Author: gallery.ctsnet-Stephanie Thalberg-2020-08-28-11-40-24 Subject: If Youre In A Dogfight Become A Cat Strategies For Long Term Growth Columbia Business School Publishing Keywords
If You're in a Dogfight, Become a Cat! by Sherman, Leonard ~ If Youâre in a Dogfight, Become a Cat! explains how businesses such as Yellow Tail survive and thrive in industries embroiled in dogfightsâintense competition among established companies for a small piece of the market. Leonard Sherman, a longtime business consultant and faculty member at Columbia Business School, has developed a three-part strategy based on years of consulting for such .
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