Beschreibung The Product Manager's Desk Reference 2E. Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever.Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge productmanager who contributes measurably to your company's success.In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. The Product Manager's Desk Reference is packed with an array of best practices and helpful hints that arecritical to the efficient management of products.Written for practitioners by a practitioner, TheProduct Manager's Desk Reference explains how to:Choose and justify which products to buildPlan for their profitable creation and deploymentDevelop and launch themManage them once they enter the marketGracefully retire them and replace them with new productsEfficiently allocate investments across all of the products in an organizationThe Product Manager's Desk Reference embodieseverything "product management." It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services.PRAISE FOR The Product Manager's Desk Reference:"There are some books that are destined to become classics in their field. The Product Manager's Desk Reference by Steven Haines is one of those books. Anyone working not just in product management but also marketing and business development should take the time to read and absorb the comprehensive body of knowledge that Steven has organized around product management." -- AMANDA NOZ, Head of Positioning and Messaging, Alcatel-Lucent"Steven has done an excellent job of bringing a standard definition of the roles and responsibilities of this 'accidental profession' to the industry, and has provided a path along with tools to improve your skills within the product management profession." -- BRIAN WEBER, Manager of Product Management, Thomson Reuters"Steven Haines covers this multifaceted topic in a systematic manner that makes the book easy to navigate. His groundbreaking proposal that product management become a formal discipline is an accurate reflection of the acute need for these skills in the business community." -- DAN O'DAY, Senior Director, Product Management, Thomson Reuters"From now on, this book will stand as an important reference point for all product management teams." -- MARK ELLIOTT, Vice President, Product Management, Smiths Detection"The Product Manager's Desk Reference is a practicial guide to the activities fi rms need to engage in to build the discipline of product management. When actively utilized, the Desk Reference promotes consistency and standardization of methodology, which in turn leads to repeatable process, good decision making, and positive outcomes. This is an incredibly valuable resource." -- DEBORAH LORENZEN, Chief Operating Officer, BNY Mellon University
The Product Manager's Desk Reference 2E - Haines, Steven ~ The Product Manager's Desk Reference 2E / Haines, Steven / ISBN: 9780071824507 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
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The Product Manager's Desk Reference 2E (English Edition ~ "The Product Manager's Desk Reference is a practicial guide to the activities fi rms need to engage in to build the discipline of product management. When actively utilized, the Desk Reference promotes consistency and standardization of methodology, which in turn leads to repeatable process, good decision making, and positive outcomes.
The Product Manager's Desk Reference (2nd Revised edition) ~ » Download The Product Manager's Desk Reference (2nd Revised edition) PDF « Our services was launched with a want to function as a comprehensive on-line digital collection that offers usage of many PDF archive catalog. You may find many different types of e-publication as well as other literatures from your files data bank. Particular well-liked topics that distribute on our catalog are .
[Download eBook] The Product Managerâs Desk Reference 2E ~ The Product Managerâs Desk Reference 2E by Steven Haines Publisher: McGraw-Hill; 1 edition (June 27, 2014) Whatever your business sells, product management is one of the most important functions in the organizationâs pursuit of profits.
The Product Manager's Desk Reference 2E [Book] ~ Get The Product Manager's Desk Reference 2E now with OâReilly online learning. OâReilly members experience live online training, plus books, videos, and digital content from 200+ publishers. Start your free trial. The Product Manager's Desk Reference 2E. by Steven Haines. Released October 2014. Publisher(s): McGraw-Hill. ISBN: 9780071825818. Explore a preview version of The Product Manager .
: The Product Manager's Desk Reference 2E eBook ~ The Product Manager's Desk Reference 2E - Kindle edition by Haines, Steven. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Product Manager's Desk Reference 2E.
The Product Manager's Desk Reference 2E ~ The Product Manager's Desk Reference by Steven Haines is one of those books. Anyone working not just in product management but also marketing and business development should take the time to read and absorb the comprehensive body of knowledge that Steven has organized around product management."-- AMANDA NOZ, Head of Positioning and Messaging, Alcatel-Lucent "Steven has done an excellent job .
The Product Manager's Desk Reference - Steven Haines ~ Grab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. The Product Managerâs Desk Reference uses the progression of the practitioner across the career cycle as well as the progression of the product across .
The Product Manager's Desk Reference: Steven Haines ~ "The Product Manager's Desk Reference is outstanding in covering the breadth of the tasks and thought processes involved in product and innovation management." -George Castellion, SSC Associates "Every product manager will greatly benefit from having this reference manual in their office as they live through the exciting twists and turns of product management."
: The Product Manager's Desk Reference 2E ~ The Product Manager's Desk Reference embodies everything "product management." It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services. PRAISE FOR The Product Manager's Desk Reference:
The Product Manager's Desk Reference 2E eBook: Haines ~ "The Product Manager's Desk Reference is a practicial guide to the activities fi rms need to engage in to build the discipline of product management. When actively utilized, the Desk Reference promotes consistency and standardization of methodology, which in turn leads to repeatable process, good decision making, and positive outcomes.
The Product Manager's Desk Reference: : Haines ~ The Product Manager's Desk Reference embodieseverything âProduct Management.â It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services.
The Product Manager's Desk Reference by Steven Haines ~ 'The Product Manager's Desk Reference' uses the progression of the practitioner across the career cycle as well as the progression of the product across its life cycle to establish clear guidelines as to what must be done, when, by whom, and with what level of expertise.
The Product Manager's Survival Guide: Everything You Need ~ More experienced product managers can also get some new ideas and refresh their memories with this book. It would be nice to go a bit deeper on some of the topics but on the other hand there is the massive Product Manager's Desk Reference (2E) for everything and anything about product management.
The Product Manager's Desk Reference eBook: Haines, Steven ~ The Product Managerâs Desk Reference uses the progression of the practitioner across the career cycle as well as the progression of the product across its life cycle to establish clear guidelines as to what must be done, when, by whom, and with what level of expertise. Length: 745 pages Word Wise: Enabled Enhanced Typesetting: Enabled Page Flip: Enabled Kindle e-Readers Kindle (5th .
Was ist ein Service Desk? Wie sieht ein moderner Service ~ Beim Service Desk lĂ€sst einen das Wort âDeskâ an einen Schreibtisch denken, an dem IT-Experten sitzen und ihre Arbeit verrichten. Das ist zwar nicht ganz falsch, aber auch nicht ganz richtig. Denn historisch betrachtet sind die Help Desks, die in den achtziger Jahren aufkamen, die VorlĂ€ufer der heutigen Service Desks. Die Mitarbeiter im Help Desk halfen ihren Kollegen mit ihrem IT-Wissen .
: Customer reviews: The Product Manager's Desk ~ The Product Manager's Desk Reference 2E . classic bible for pm's! would be even better if it came with link to download online templates since it's a pricey reference book.(many books do now since some people prefer the tangible book to ebook when keeping long term.) 3 people found this helpful. Helpful. 0 Comment Report abuse. shyam mantravadi. 5.0 out of 5 stars Excellent resource to .
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: Product Management For Dummies eBook: Lawley ~ The Product Manager's Desk Reference 2E Steven Haines. 4.5 out of 5 stars 68. Kindle Edition. $62.99. Next. Business: For business-only pricing, quantity discounts and FREE Shipping. Register a free business account . Editorial Reviews Review. Brian Lawley is the author of six bestselling Product Management books and the CEO and Founder of the 280 Group, a Product Management Training .
Produktmanagement BĂŒcher, Kostenlos, Tipps und Empfehlungen ~ Kostenlose BĂŒcher fĂŒr Produktmanager zum Download In deutscher Sprache: Titel Autor; Strategisches Produktmanagement nach Open Product Management Workflowâą Dieses ist unser Lehrbuch fĂŒr den Kurs Strategisches Produktmanagement und dient Kursteilnehmern als Vorbereitung. Frank Lemser: Technisches Produktmanagement nach Open Product Management Workflowâą Dieses ist unser Lehrbuch fĂŒr den .
Product Management - Lehmann, Donald R., Winer, Russell S ~ Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service.
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Produktmanagement â Wikipedia ~ Das Produktmanagement-Buch, das Schritt fĂŒr Schritt die Produktmanager-Aufgaben erklĂ€rt und Werkzeuge aus der Praxis liefert. Norderstedt 2017 (Volltext online, PDF, kostenfrei, 8 MB). Frank Lemser: Technisches Produktmanagement nach Open Product Management Workflow. Das Produktmanagement-Buch fĂŒr Technische Produktmanager und Product Owner, das die Aufgaben und Rollen sowie die .
Shop - Stiftung Warentest ~ Untertitel 2 Ja , ich möchte Informationen zu aktuellen Tests und Verbrauchertipps sowie interessante, unverbindliche Angebote der Stiftung Warentest (zu Heften, BĂŒchern, Abonnements von Zeitschriften und digitalen Inhalten) per E-Mail erhalten.