Beschreibung Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification. The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed todifferentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them?Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty--and using it to drive business profits and growth. Focusing not only on customer loyalty, but also the loyalty of employees and partners, Bunchball combines behavioral economics, big data, social media, and gamification to inspire loyalty that lasts--fromeveryone involved in the success of a business.Now, in Loyalty 3.0, Bunchball founder Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business.Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business, including:The building blocks of motivation, big data, andgamification necessary for creating a powerful strategy that drives long-term loyaltyCase studies from todays most innovative companiesthat are already driving customer engagement, learningand skill development, and employee motivation withLoyalty 3.0 methodsStep-by-step guidance on how to plan, design, build,and optimize your programNow is the time to abandon your traditional loyalty programs and start taking all your stakeholders seriously--so they will take your company seriously.Loyalty 3.0 is the game-changing leap you'vebeen waiting for. When you create true loyalty amongcustomers, employees, and business partners, you will generate a sustainable competitive advantageand win in your industry.Praise for Loyalty 3.0Relationships are the single greatest asset for all organizations. Relationships with customers, relationships with employees, relationships with partners. In Loyalty 3.0, Rajat Paharia reveals the newscience of relationship building through big data and gamification.TIM BROWN, CEO, IDEO"Loyalty 3.0 is filled with major insights and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data, and gamification--building on these concepts through real-worldcase studies that bring the combinations to life. It finishes with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and personal life." -- BRAD SMITH, CEO, Intuit"A fascinating insight into how companies are exploiting big data." -- MARK READ, CEO, WPP Digital"Rajat pioneered the business use of big data and game mechanics to transform the customer experience. A decade before anyone else, he saw that the same techniques that video game designers had used for years--fast feedback, badges, competition, goals, and leveling upwere also incredibly powerful for motivating behavior outside of games, and an industry was born. This book shares his secrets." -- CLARA SHIH, CEO of Hearsay Social, author of The Facebook Era, and board member at Starbucks"Rajat Paharia comprehensively explains how to create loyalty in the modern world full of data andconnectivity. If you want to learn how to motivate and inspire employees, you must read this book." -- DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business"In this powerful and groundbreaking book, Rajat Paharia clearly demonstrates how big data, motivation, and gamification can be utilized to create true engagement and loyalty. We believe Loyalty 3.0 will be a game changer for our associates and guests." -- RAY BENNETT, Chief Lodging Services Officer, Marriott InternationalThe journey to Loyalty 3.0 is real. Rajats vision shows why right time relevancy and context will transform how organizations engage with customers and truly craft relationships.-R. RAY WANG, Principal Analyst and CEO at Constellation ResearchAdoption is a critical component when creating an exceptional customer experience or smarter workforce, and gamification has proven to be a powerful driver for success. The insights Rajat shares in Loyalty 3.0 will help guide the next wave of deeper relationshipsacross the enterprise.-SANDY CARTER, IBM Vice President, Social Business Evangelism and Sales
Loyalty 3.0: How to Revolutionize Customer and Employee ~ The purpose of this review is to encourage you to buy Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, read it, and put it into action so that you will have more loyal employees, customers, and other stakeholders. Why, because Rajat Paharia has created amazing results for a variety of businesses using the principles inside, and you can too.
Download Book < Loyalty 3.0: How to Revolutionize Customer ~ LOYALTY 3.0: HOW TO REVOLUTIONIZE CUSTOMER AND EMPLOYEE ENGAGEMENT WITH BIG DATA AND GAMIFICATION To get Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification PDF, you should click the hyperlink listed below and download the ebook or get access to additional information which might be highly relevant .
Loyalty 3.0: How to Revolutionize Customer and Employee ~ Gamification Citation Francisco Conejo, (2014), "Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (1st ed.)", Journal of Consumer Marketing , Vol. 31 No. 1, pp. 86-87.
Download eBook Loyalty 3.0 : How to Revolutionize Customer ~ LOYALTY 3.0 : HOW TO REVOLUTIONIZE CUSTOMER AND EMPLOYEE ENGAGEMENT WITH BIG DATA AND GAMIFICATION To save Loyalty 3.0 : How to Revolutionize Customer and Employee Engagement with Big Data and Gamification PDF, you should click the web link under and download the document or have access to additional information which might be in conjuction .
Download PDF # Loyalty 3.0 : How to Revolutionize Customer ~ LOYALTY 3.0 : HOW TO REVOLUTIONIZE CUSTOMER AND EMPLOYEE ENGAGEMENT WITH BIG DATA AND GAMIFICATION McGraw-Hill, New Delhi, 2013. Soft cover. Book Condition: New. 304pp. Read Loyalty 3.0 : How to Revolutionize Customer and Employee Engagement with Big Data and Gamification Online Download PDF Loyalty 3.0 : How to Revolutionize Customer and .
Loyalty 3.0: How to Revolutionize Customer and Employee ~ The building blocks of motivation, big data, and gamification necessary for creating a powerful strategy that drives long-term loyalty Case studies from today’s most innovative companies that are already driving customer engagement, learning and skill development, and employee motivation with Loyalty 3.0 methods Step-by-step guidance on how to plan, design, build, and optimize your program .
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Loyalty 3.0: How to Revolutionize Customer and Employee ~ Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification is a great book. This book is written by author Rajat Paharia. You can read the Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification book on our website merchantnavymemorialtrust.uk in any convenient format!
Loyalty 3.0: How to Revolutionize Customer and Employee ~ "Loyalty 3.0 is filled with major insights and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data, and gamification--building on these concepts through real-world case studies that bring the combinations to life. It finishes with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and .
Loyalty 3.0: How to Revolutionize Customer Engagement with ~ Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners. As our lives …
Loyalty 3.0: How big data and gamification are ~ Request PDF / On Nov 1, 2013, Yana Andonova published Loyalty 3.0: How big data and gamification are revolutionizing customer and employee engagement / Find, read and cite all the research you .
Loyalty 3.0: How to Revolutionize Customer and Employee ~ Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification by Paharia (1-Jul-2013) Hardcover / / ISBN: / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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Loyalty 3.0: How to Revolutionize Customer and Employee ~ Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification - Kindle edition by Paharia, Rajat. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification.
Loyalty 3.0: How to Revolutionize Customer and Employee ~ "Loyalty 3.0 is filled with major insights and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data, and gamification—building on these concepts through real-world case studies that bring the combinations to life. It finishes with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and .
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Loyalty 3.0: How to Revolutionize Customer and Employee ~ Loyalty 3.0 reveals how to combine this “big data” with the latest understanding of human motivation to power gamification - the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. With this potent combination, businesses now have a powerful engine for creating true loyalty among their customers, employees, and partners, and for .
Loyalty 3.0: How to Revolutionize Customer and Employee ~ Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification. door Rajat Paharia. Bedankt voor het delen! Je hebt de volgende beoordeling en recensie ingeleverd. We zullen ze op onze site publiceren nadat we ze bekeken hebben.